The free GBP audit tool that actually helps you improve
Your Google Business Profile powers Google Search, Google Maps, AI Overviews, Gemini, ChatGPT and more. Get your free GBP audit in 60 seconds — see your optimization score, local revenue opportunity, top competitors, AI visibility, and exactly what to fix.
Audits your visibility across
What's inside your free SEO audit
Here's what your GBP audit includes
Your Business Profile optimization score & what to fix
A 0–100% score of how well your profile is set up to rank online, plus a clear Pass/Fail card for each of the 10 GBP factors Google weighs most.
- Business description keyword optimization
- Review frequency & Google rating
- Review reply rate
- Number of images uploaded
- Post frequency & post keyword optimization
- Services list & service descriptions
- Service area setup
Your local market revenue opportunity
An estimate of the total monthly revenue being spent on businesses in your category and location — a real dollar figure that shows what's at stake.
- Estimated monthly local search volume
- Estimated average customer value
- Estimated total spent with your competitors
Google Maps Marketing ROI Calculator
Estimate the return on investment from improving your Google Business Profile rankings. Fill in your numbers to see your projected ROI.
- Model additional monthly customers from higher rankings
- See the additional monthly revenue at your average ticket
- Get an instant ROI % against your marketing spend
Google Maps Marketing ROI Calculator
Your top 3 competitors on Google Maps
See the 3 businesses currently outranking you in the Google Local Pack — name, address, star rating, review count and location on a map.
- Name and address of each top-ranked competitor
- Star rating and total review count
- Understand what local searchers see
AI visibility check across all major LLMs
We check for your business across 6 major AI platforms and show whether you're being recommended when someone asks for the best business in your category and city.
- Checked across ChatGPT, Claude, Gemini, Grok, Llama & Perplexity
- Searched using your actual business category and location
- Clear Found / Not Found result for each platform
Keyword ranking heatmaps
For each keyword you select, a geographic heatmap showing where you currently rank on Google Maps across your service area — not just at your address.
- One heatmap per keyword you choose to audit
- Average ranking across the entire geographic grid
- Multiplier showing what ranking #1 would bring
- Visual map overlay of your exact area
AI-written summary & optimization suggestions
Our AI writes a plain-English summary of everything found on your profile — what's costing you rankings and exactly what to do about it, plus specific content suggestions.
- Personalized plain-English audit summary
- Specific fixes prioritized by ranking impact
- Guidance on services to add and how to describe them
Hi Taylor, I'm ZupIQ — here's what I found…
Your business description needs a refresh so it naturally includes the keywords people are searching for. Reviews are a major visibility driver — you're currently averaging 0 new per week…
How it works
Get your complete free local SEO audit right now
Up to 3 GBP audits, 100% free.
Sign in with Google
Log in with the Google account that manages your Business Profile. Secure OAuth — we never see your password.
Choose your keywords
Select the search terms you want to rank for. Our tool suggests the most relevant ones for your business type and city.
Get your full report
Your score, audit results, revenue opportunity, competitor overview, AI visibility and more — instantly available.
AI Local Marketing Manager
The all-in-one AI marketing assistant that gets SMBs local customers.
Knowing what's holding your online presence back is one thing — actually fixing it and performing SEO-optimized work ongoing is another. ZupIQ is our all-in-one AI marketing agent for SMBs who want more local customers on auto-pilot.
FAQ
Frequently asked questions
Yes. We want to support small business owners and empower them to save money. You can audit up to 3 GBPs per account.
Log in with the Google email that manages or owns your Google Business Profile and follow the steps. We'll suggest keywords that matter to your business, then within a few seconds you'll get a complete GBP audit showing exactly what to improve to rank higher on Google Maps.
Yes — typically within 5 minutes of requesting your free GBP audit you'll get a full report emailed to you, including our free heatmap local SEO audits.
Yes. We use secure Google OAuth to read your Business Profile — we never see your password and only request the minimum access needed to run the audit.
Stop giving your customers and revenue to competitors.
In 60 seconds you'll see your optimization score, local revenue opportunity, top competitors, AI platform visibility and a prioritized plan to fix it — completely free.
Get instant AI marketing audit- GBP optimization score
- Revenue opportunity
- Keyword heatmaps
- Top 3 competitors
- AI visibility check
- No credit card needed